Every fee on the table
Media at cost plus one disclosed platform fee. No arbitrage, no undisclosed take rate, no surprise line items.
Why RresponsIQ
Break up withthe black box.
Legacy DSPs bundle media, tech and data into one opaque CPM and call it performance. RresponsIQ itemizes everything — and was built by the people who used to run the other side of the auction.
The manifesto
Five commitments, in writing.
Log-level data, standard
Win/loss logs, auction mechanics and supply paths — exported freely. Your data never held hostage.
Both sides of the auction
Born from Xyle's sell-side infrastructure. We know exactly how the other side prices you.
AI that optimizes for you
Outcome models trained on your KPIs, with inspectable decision logic — not a black-box performance promise.
Zero lock-in
Portable audiences, open APIs, standard formats. If we stop earning your spend, you leave with everything.
Side by side
RresponsIQ vs. the black box.
| Capability | RresponsIQ | Black-Box DSP |
|---|---|---|
| Fee transparency | Media at cost + one disclosed platform fee | Bundled CPM with undisclosed margins |
| Log-level data access | Full auction logs, free export | Aggregated reports or paid add-on |
| Supply path visibility | Every hop disclosed, SPO built in | Opaque reseller chains |
| AI optimization goal | Your defined outcome (ROAS/CPA/incrementality) | Platform-controlled 'performance' |
| Identity strategy | UID2 + first-party graph + contextual fallback | Walled proprietary IDs |
| Omnichannel execution | 7 channels, one workflow, one fee | Separate teams, stacked margins |
Interactive · Transparency Calculator
What does a black box cost you?
$250,000 /mo
RresponsIQ fee (8%)
$20,000
Typical black-box take (~35%)
$87,500
You keep, every month
$67,500
Illustrative. Black-box estimate blends undisclosed margins, reseller markups and data surcharges typical of bundled-CPM DSPs.
Ready when you are
See exactly where your next dollar goes.
A 30-minute walkthrough of the platform, the fee model and your log-level data. Bring your toughest questions — we brought the receipts.